Heart Breathings

5 Reasons Why You Need A Self-Publishing Strategy

February 23, 2018 by Sarra Cannon

Self-Publishing Tips

One of the most important things you can do for yourself before your self-publish is to come up with a strong self-publishing strategy.

So many authors who decide to self-publish jump in headfirst without thinking about their long term goals or plan, but I can tell you from years of experience that it’s almost always better to take a step back and come up with a strategy before you leap straight into publishing.

Why do you need a strategy? Trust me when I say there are more reasons than I could list in a single video, but for today, I’ve got 5 of the most compelling reasons why you need a strong self-publishing strategy.

Take a few minutes to watch and then come back to let me know in the comments whether you have your self-publishing strategy already figured out, or if you want to develop a great strategy but are unsure where to start.



What’s Your Self-Publishing Strategy?

Believe me, I completely understand how overwhelming and frustrating it can seem when you’re just getting started. All you want to do is write and get your book into the world. You are so anxious to find readers and start earning money, but it’s hard to know what strategy to follow or how to market you book.

Coming up with a strategy is part of the marketing, and success often comes down to how you’re packaging and presenting your book to the world. Yes, advertising can be an amazing way to sell books, but without a strong branding and publishing strategy, you aren’t going to get the most for your advertising dollars.

When I’m talking about strategy, I’m talking about everything from your book cover art to your series title. Your genre to your publishing schedule. Hopefully after watching today’s video, you’re convinced that having a great self-publishing strategy is absolutely the best way to go, but you might be wondering how you’re going to come up with the best strategy for your career and your books.

Over the next few weeks, I’ll be covering the self-publishing strategy that launched my career and the careers of many other full-time indie authors. Take a deep breath. You are going to figure this out. It’s going to take some time, but I promise you that I will give you some great information that will help you come up with a strong self-publishing strategy in no time.


If you haven’t read Monday’s post on knowing what your personal goals are for your career, hop on over there to read the post and download your free journaling pages, because before you can come up with a great strategy for self-publishing, you need to know what goals you are reaching for. Everyone is different, so take the time to figure out what it is you truly want out of this career.

If you watched today’s video, comment below and let me know where you are in your journey. Have you already started publishing and are still looking for the best way to find your readers and start making money? Or are you still on the fence about how best to launch your career? I’d love to hear from you!

Sarra Cannon


  1. Eye-opening… Thank you, Sarra, for asking the hard questions (and telling us the hard answers ;P)
    I know now that I need a strategy, but even more important, I know WHY. I better get on this…

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Sarra Cannon

Hi, I'm Sarra!

I have been self-publishing my books since 2010, and in that time, I've sold well over half a million copies of my books. I'm not a superstar or a huge bestseller, but I have built an amazing career that brings me great joy. Here at Heart Breathings, I hope to help you find that same level of success. Let's do this.


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